Design Maturity Assessment

Complete the following questionnaire to find out where your company lies on the design maturity spectrum.

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About the assessment

Design has an astronomical impact on business, but how well does your company do it?

Level 5 - Visionaries
Design is business strategy.
Level 4 - Scientists
Design is a hypothesis and an experiment.
Level 3 - Architects
Design is a standardized scalable process.
Level 2 - Connectors
Design is what happens in a workshop.
Level 1 - Producers
Design is what happens on screens.

Today, a universe of organizations is leveraging design to drive business forward. But why is it that some companies’ efforts are more influential than others? What makes them different? And what are the phases of change needed to deliver the highest results?

Invision asked, and thousands of designers answered. As we’ve already reviewed, design teams are working on most projects in 80% of companies. But the top 5% of organizations are tackling design in a truly integrated way that is elevating strategy, increasing market share, and surging employee impact. Designer-to-developer ratios are at a healthier balance, design systems are commonly adopted, and user research is baked into most workflows in these superstars.
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Understanding what differentiates the behaviors of these types of organizations is key to learning how your company can evolve and build a better design practice. And most companies are only just scratching the surface of what’s possible.

Invision found that among the most design-forward organizations, design is well integrated into the product development process, with the senior team, and in the product roadmap. In fact, there is a direct correlation between the number of business benefits that design drives and the degree of organizational adoption of design.


Organizations that embrace and integrate design practices also report more positive business outcomes, including when it comes to product, position, profit, and more.
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When organizations establish the right conditions for design and make room for it in core processes, they also experience deeper customer understanding, bolder exploration and experimentation, and more informed decisions vetted through the continuous testing and learning process design enables.

Complete the following questionnaire to find out where your company lies on the design maturity spectrum:

Quick note - if you are unfamiliar with a term, activity, or practice, then no worries, just leave it blank. It'll help the team know what to share!

1. People

People are the foundation of a company’s ability to produce great digital products. While adequate resourcing and skills on the design team are important, in more mature companies, design transcends borders. Executives, key product partners, and even the average employee all contribute to bringing well-designed products to life.

Assessing Your Design Team

Which of the following describes your company? Select all that apply.

Engagement Between Key Partners & Design

Which of the following describes your company? Select all that apply.

2. Pratices

Design practices at Level 5 look radically different from Level 1. Whereas a Level 1 company focuses almost exclusively on UI design, Level 5 companies have a practice of design that includes user research to understand customers and their needs, experimentation to place bets and pick winning solutions, and design strategies to apply the power of design to core business priorities like digital transformation.

Assessing Your Design Strategy

Which of the following design practices does your company do? Select all that apply.

Approach to Experimentation

Which of the following design practices does your company do? Select all that apply.

Approach to UI Design

Which of the following design practices does your company do? Select all that apply.

3. Platforms

Robust design practices and an engaged organization don’t just happen; they’re enabled by planning, coordination, and supporting systems. More mature companies formalize those enablers through design operations and design systems, which work together to make design happen more efficiently and at scale.

Assessing Your Design Operations

Which of the following operational practices does your company do? Select all that apply.

Assessing Your Design System

Which of the following operational practices does your company do? Select all that apply.

Your company info

Congrats! You just completed an entire assessment of your company's design practices. Based on the focus areas and activities listed above, where does your company need the most guidance? Share your top priorities so we can understand where and how to help.

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